A balloon is one of the few advertising purchases you can measure with a clipboard, and almost nobody does.
Count walk-ins, not impressions
Impressions are unmeasurable and not worth guessing at. Door count and enquiries are countable and are what you actually care about.
Whatever you already track, keep tracking it. The balloon is a change to one variable, and you want a clean before and after.
Fly it in a pattern, not continuously
This is the trick. Fly it for a week, take it down for a week, fly it again. Compare the same weekdays across those blocks.
Continuous flying tells you nothing, because you have no baseline to compare against. Alternating gives you one for free, and it costs you nothing but the taking down.
Watch out for the obvious confounders
Weather, school holidays, a competitor closing, your own promotion running at the same time.
Run the on-off pattern for a month rather than a week and most of that averages out. One week either side proves very little.
What a reasonable result looks like
A blimp that pays for itself is not doubling your traffic. A 13-foot blimp with lettering is about $1,512 plus gas, so on most margins a handful of extra customers a month clears it.
Judge it against that, not against a fantasy. And if the honest answer after a month is that nothing moved, the balloon is in the wrong place or the road is the wrong road.
Ask for a quote. Call 1-800-791-1445 or email sales@arizonaballoon.com and tell us the size and whether you want it printed.
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